Case Study

CKSoftware

Founded in 2010, CKSoftware is a Calgary based software development company dedicated to enhancing B2B productivity through scalable custom applications and infrastructure.

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Where We Started

Beginning with an outdated website, no analytics, a missing GBP, and infrequent posting on social media we developed a full-digital marketing campaign to revive the brand and generate new leads.

business website services performed by Minerva Marketing in Calgary

Capturing and converting leads

Bringing a new look

Designed a new dark-themed 5 page website complete with better copywriting, a blog section, new contact forms, conversion tracking, and brand consistent logos.

Created a new consolidated brand guide and designed 9+ custom graphics for site and social use.

Refreshed all marketing channels with new banners, copywriting and optimized business details to revitalize the brand.

Implemented a Google Business Profile for enhanced local visibility and findability.

Mobile friendly and user intuitive websites by Minerva Marketing in Calgary

Minerva Marketing creates websites for businesses

social media and content production for Calgary businesses by Minerva Marketing

value based content

Making software social

Crafted and implemented a new content strategy across all social channels to drive brand awareness and share valuable content with new prospects.

Prepared a 14 page marketing strategy document complete with platform audits, competitor benchmarking, company positioning, and audience segmentation data to ensure success.

Designed, wrote, and posted 58+ pieces of original social media content with 5 new client-centric blogs to grow online trust and credibility.

Combined in-person networking with online outreach to grow the brand both digitally and IRL.

using humor for brand awareness

A fresh approach to paid advertisng

Executed a paid advertising campaign on Reddit to generate new leads and brand awareness using humor and recognizable memes.

Crafted the digital advertising strategy and launched a brand awareness campaign with 16+ meme variations and 3 ad types.

Developed and managed the full-funnel strategy through setup of GTM conversion tracking and Reddit Pixel implementation on website to measure results.

Reduced expected ad spend by 50%, achieved nearly 700k impressions with an average CTR of 4.5% which beat the industry average of 1.6%.

Paid advertising services by minerva marketing in Calgary Alberta for B2B business.

Results

Ad Impressions

680,000+

Website Visitors

+32,000

Organic Social CTRs

27%

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