Case Study

CKSoftware

Founded in 2010, CKSoftware is a Calgary based software development company dedicated to enhancing B2B productivity through scalable custom applications and infrastructure.

Where We Started

Beginning with an outdated website, no analytics, a missing GBP, and infrequent posting on social media we developed a full-digital marketing campaign to revive the brand and generate new leads.

business website services performed by Minerva Marketing in Calgary

Capturing and converting leads

Bringing a new look

Designed a new dark-themed 5 page website complete with better copywriting, a blog section, new contact forms, conversion tracking, and brand consistent logos.

Mobile friendly and user intuitive websites by Minerva Marketing in Calgary

social media and content production for Calgary businesses by Minerva Marketing

value based content

Making software social

Crafted and implemented a new content strategy across all social channels to drive brand awareness and share valuble content with new prospects.

using humor for brand awareness

A fresh approach to paid advertisng

Executed a paid advertising campaign on Reddit to generate new leads and brand awareness using humor and recognizable memes.

Paid advertising services by minerva marketing in Calgary Alberta for B2B business.

Results

Ad Impressions

680,000+

Website Visitors

+32,000

Organic Social CTRs

27%

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