Content Creation Services

We offer content creation services designed to captivate your audience, drive engagement and boost your online presence.

Create My Content
Discover the power of content marketing for your business

Content marketing for business growth

Content is more than words and visuals. It’s the foundation of how your audience discovers, engages with, and remembers your business. At Minerva Marketing, we specialize in creating content that not only looks great but also delivers measurable results. Whether you’re a small business in Calgary’s industrial sector, a local service provider, or a fast-growing startup, we design strategies that align with your goals and resonate with your market.

Why content matters for your business

62% less for 3x more leads
Content marketing generates three times more leads per dollar than traditional advertising while costing 62% less.

StudyFinds

83% want more videos from brands
83% of consumers want more videos from brands with 87% being convinced to buy a product or service after watching.

Wyzowl

88% watched videos on a company's services/products
88% of B2B buyers have watched a company's videos to research products/services.  

Brightcove

Content creation is one of the most cost-effective and impactful ways to grow your business. Research shows content marketing generates 3x more leads than traditional advertising while costing 62% less. But beyond industry-wide stats, we’ve seen firsthand how Calgary businesses thrive when they invest in consistent high-quality content.

Key benefits of content marketing

Boost local visibility and online presence  
‍Great content increases your brands awareness, leadership, and showcases your expertise to the world.   
Build trust and authority   
‍Thoughtful blogs, powerful videos, and insightful visuals position you as a credible expert in your field while increasing your businesses reputation online.  
Generate and nurture leads   
‍From awareness through conversion, content creation targets new customers, fosters fresh opportunities, and educates at every stage of the buyer’s journey.   
Long-term ROI  
Unlike ads that disappear when the budget runs out, evergreen content provides ongoing value to leads for months and years.
Develop meaningful relationships with clients
By creating relevant, relatable content, you build stronger relationships with your audience, encourage advocacy, and build brand loyalty.
Discover new ways to connect

Content marketing for businesses

Written content
Attract, inform, and convert your audience through SEO-driven blogs, persuasive website copy, and engaging email campaigns.
Visual content
From eye-catching infographics and branded graphics to professional photography and slide decks.
Video content
Capture attention and deliver messages more effectively than text alone.
Audio content
Reach your audience on the go with audio-based content like podcasts, voice overs, and audio books.
Interactive content
Foster deeper engagement and increase touch points clients have with your business through immersive and personalized interactions.
User-generated content (UGC)
Build credibility and grow your community by showcasing real customer experiences through reviews, testimonials, and social media shares.

Our content creation services

We build and plan your tailored content strategy with high-impact visuals, captivating copywriting, and tactics for long-term growth on your channels.

Get a quote

Content planning and strategy

Strategy, idea generation, and repurposing of content on all your channels. 
Branding, positioning, messaging, and content optimizations.
Scripting, storyboarding, and directing of social media posts, short films, and advertisements.

    Social media content creation

    Product placements, branded content and entertainment.
    Post scheduling, audience engagement, and brand management.    
    Influencer marketing and user-generated content campaigns for virality and relevance during key events.

      Photography and videography

      Event coverage, team and product photoshoots.
      Photo and video editing for short and long-form content.
      Promotional video production, live streaming, and vlogging content.

      Content writing and copywriting

      Custom blog and email writing for Sales, SEO, and thought leadership.
      Full website content writing for products and services.
      Advertisement and print marketing copywriting.
        Content Solutions

        Content marketing for any stage of growth

        From launch to scale, we build content solutions designed to fit your stage of busienss growth.
        New brands
        SMBs

        Content marketing for startups and new businesses

        Gain market traction with clear messaging, essential content assets, and a streamlined strategy that balances impact with affordability.

        Common content challenges we solve:
        • Feeling stuck generating content ideas, what platforms to be on, and where to get started.
        • Limited resources and small teams make it difficult to keep content consistent.
        • Defining a brand voice and standing out online often feels overwhelming.
        Content solutions for new businesses include:
        Brand messaging and story development that gives you a clear and memorable identity to build trust with customers.
        Foundational content and SEO quick wins that help you get discovered online faster and attract early traffic.
        Social media selection and current profile optimizations to ensure you focus on the right platforms that will truly work for your brand.
        Writing and designs for blogs, social posts, and email campaigns that are polished, engages your audience, and drives action.
        Short-form videos and visuals for brand awareness that captures attention quickly and expands your visibility across channels.
        Structured setup of analytics, content scheduling, and overall strategy to keep your content consistent, measurable, and easier to manage.

        Content marketing for small to medium-sized businesses  

        A measurable, consistent content system that generates leads, nurtures prospects, and demonstrates clear ROI.
        Common content challenges we solve:
        • Content is being (or was) produced but without a clear strategy and it hasn't driven real results.
        • Competition for attention is higher, requiring more creativity, quality, and consistency.
        • Need scalable processes to manage multiple campaigns and channels.
        Content solutions for SMBs:
        Full content audit, gap analysis, and strategy alignment to give you clarity on what’s working, what’s missing, and where to focus for growth.
        Content mapped and refined to buyer personas and funnel stages that ensures every piece speaks to the right audience at the right time.
        Deepening of content and messaging across channels to create a stronger and more consistent brand presence.
        Regular long-from content, case studies, and asset creation to position your business as a trusted authority and generate quality leads.
        Video, webinars, and thought leadership campaigns that showcase expertise and build credibility in your market.
        Email nurture sequences and marketing automations to guide prospects through the buyer journey and increase conversions.
        Paid amplification and SEO optimization to scale reach and extend your visibility while bringing in more qualified traffic.

        Our proven process

        From our first conversation to the final handover we make sure the entire process is clear, aligned with your timeline, and focused on achieving your businesses goals.

        1
        Discovery and strategy

        We learn your business goals, competitors, discover new Calgary market opportunities and what channels best suit your business.

        2
        Content mapping  

        We align content with your customer journey, from awareness to retention all the way to conversion with key messaging.

        3
        Content creation

        From high-quality deeply researched writing, to impactful visuals and videos crafted by our in-house team.

        4
        Approval and distribution

        Once content is approved by you we then publish it on the right platforms at the right times for maximum impact.

        5
        Optimizations

        We measure views, watch times, click-through-rates, overall sentiment and engagement rates to measure success and further grow your content marketing.

        6
        Quarterly strategy reviews

        Ensuring your content evolves with trends, search algorithms, and business needs we set quarterly reviews to keep your content fresh.

        Ongoing optimizations and support

        Support past hitting publish

        Content is never “one and done.” At Minerva Marketing, we provide ongoing support that ensures your investment continues to pay off:

        Monthly reporting with engagement, content improvements, and ROI insights.
        Easy access to our client portal for quick approvals, revisions, and post times.  
        Refreshed blogs, site content and profiles for continued search relevancy.
        Flexible strategy adjustments as your business and the Calgary market evolves.
        Repurposing top-performing content into new formats to extend reach.

        Testimonials

        was the best decision

        Working with Kyle from Minerva marketing was the best decision. He went above and beyond. I had an out dated website and was struggling with advertising. Kyle made me the exact website I had in mind. It was so beautifully well done and professional, and he put together an effective marketing strategy for me. He is very time efficient I was very impressed at how fast he got everything done, responsive and meticulous. I also appreciated when he finished the job that he would check in many times to make sure I was seeing results and if I had any questions. Kyle you exceeded my expectations and I appreciate you, you helped me so much. I will recommend you to anyone!! Thanks again 😊

        Skin Clinical Calgary
        have been amazing to work with

        Kyle and the team at Minerva have been amazing to work with. We used them to modernize our website and keep our socials up to date and the quality of work is outstanding. Highly recommend.

        CKSoftware
        dedicated to delivering exceptional results

        Working with Kyle at Minerva Marketing was an absolute pleasure. He was professional, responsive, and truly dedicated to delivering exceptional results. From start to finish, he made the process smooth and stress-free, ensuring every detail was handled with care. I appreciated his clear communication and creative ideas. I highly recommend Kyle and Minerva Marketing to anyone looking for top-notch marketing support!

        Shajani and Shajani
        very pleased with the final result

        We reached out Minerva Marketing to help us with our website development. We are very pleased with the final result. Happy to refer them to others looking for website development.

        RealCorp Inc
        they brought our vision to life

        We're very thankful for all the work the team at Minerva Marketing did for our business and how they brought our vision to life. Within a month they had designed our new logos, initialized our accounts and completed our ecommerce website to start accepting orders. When we first started we had no idea how shipping, pricing and payments or how getting our products online would work but Minerva set up everything perfectly for us. Thank you!

        BCS

        Why choose Minerva Marketing for your content creation?

        We create content that’s local, powerful, and impossible to ignore. Every piece is crafted to capture attention, build trust, and drive real growth for your Calgary business.

        Local insight 

        Content shaped by Calgary. Built for your audience. We know Calgary, its industries, its people, its rhythm. So every piece of content feels relevant and real.

        Made for SMBs

        We make lean budgets with big goals work. Our content gives your business the quality and reach it deserves.

        All-in-one services

        Blogs, video, design, and SEO content all crafted under one roof for seamless unified storytelling.

        Results you see

        From higher rankings and more views to stronger leads, our content isn’t bs— it’s measurable growth

        Designed for you

        Every article, post, and video is uniquely curated around your brand, audience, and business goals.

        Boldly creative  

        We go outside box for to give your audience the very best from your brand.

        FAQs about content creation

        How does Calgary’s business climate impact content marketing strategies?
        Will Calgary-specific content really help my business rank better?
        What local trends should Calgary businesses watch for in content marketing?
        How do I choose between a local Calgary agency and a national provider for content creation?
        Is content marketing effective for small businesses in Calgary’s competitive landscape?
        What if I don’t have time to contribute ideas or feedback?
        How do Calgary consumer preferences shape content strategies?
        How is Minerva Marketing involved in the Calgary business community?
        What happens after my content is published? Do you provide ongoing support?
        Can content marketing replace advertising completely?

        Check out our other services

        Branding Services
        Enhance how your business is seen on and offline.
        Learn more
        Graphic Design Services
        Refresh your business with new and high-quality logos, imagery, and marketing materials.
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        Digital Marketing Services
        Create targeted campaigns to maximize engagement and awareness across your online channels.
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        Local SEO Services
        Get found on Google by your customers and rank higher against competitors.
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        Digital Advertising Services
        Boost your ROI and drive amplified brand awareness through advertising.  
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        Marketing Automation Services
        Work smarter and not harder by streamlining your businesses workflows.
        Learn more
        Website Design and Development Services
        Have a visually stunning website that is intuitive for your customers to use and find out more about your business.  
        Learn more