Website Design and Development Services

We develop and design custom websites for small businesses that are crafted to engage, captivate, and convert.

Let's create your dream website

Websites for business growth

Your website is often the first interaction potential customers have with your brand. A well-designed, user-friendly website not only makes a great first impression but also builds trust, drives engagement, and converts visitors into customers. At Minerva Marketing, we build custom websites for Calgary businesses that don’t just look good, they work hard. Every site we design is crafted to engage, convert, and help your business grow. Whether you’re a small business owner, an established local brand, or an e-commerce store, we can build a website for you.

Why your website matters

75% judge credibility on design

75% of users judge a company’s credibility based on its website design with many forming an opinion about a brand after just one glance.

99firms

40% will leave a badly designed website

Nearly 40% of users will leave a website if they find it visually unappealing, making design a key factor in keeping visitors engaged.

Hostinger

57% won’t refer a business with a bad website

57% of users say they will not recommend a business with a poorly designed mobile site.

SocPub

A strong website offers your business a place to call home online, where potential customers can learn more about you, your brand, and the services and/or products you offer in more detail. Without a website (or having one that's out of date) you not only run the risk of looking unprofessional, you also lose out on new customers, building your business online, all while having to do more explaining over the phone or in-person.

Key benefits of a website

Increases leads and sales generated
‍83% of customers research products online then buy offline which makes your website a powerful sales tool. If you are without a site or it is not designed to sell you're losing customers, reducing online visibility, and steering clients in the direction of your competitors.

Boost local visibility and your online presence
A polished website improves your Google rankings and ensures Calgary customers find your business first.

Professionalism and credibility
A website for your business not only builds trust and credibility with your customers, it showcases your professionalism, attention to their needs, and what truly makes your business superior to others.

Websites save time and improve efficiency
Its true. With the right website you can list products or services where clients can learn more about, collect leads, schedule bookings, post FAQs, and have content that genuinely helps your customers out.

Essential part of marketing your business
Websites work across the full customer journey, helping you attract, nurture, convert, and retain leads at every stage making websites absolutely essential for the growth of your business.

Industries and solutions

Website development for businesses

B2B websites

Conversion-focused B2B website development with clear product messaging, and lead capture funnels.

SaaS, tech, and software companies.
Managed Service Providers (MSPs).
Manufacturing and industrial suppliers.

Websites for professional services

Highlight expertise with authority-driven content, consultation forms, and clear service breakdowns.

Law firms and legal practices.
Business consultants and advisors.
Financial services and accounting firms.

Websites for health and wellness

Inspire trust and make booking simple with a professional, easy-to-navigate website that highlights your services.

Medical and wellness clinics.
Fitness centers and gyms.
Spas, salons, and aesthetics businesses

Websites for contractors and trades

Target 24/7 emergency requests, showcase reviews, and build online credibility to land bigger contracts.

Plumbing and HVAC companies.
Home service providers.
Roofing and construction companies.

Websites for real estate

Feature easy to browse property listings, detailed descriptions, lead forms, and SEO targeting for Calgary’s real estate market.

Residential and commercial realtors.
Property management companies.
Brokerages and investment firms.

Websites for retailers

Whether you sell online, in-store, or both, we design e-commerce websites that are built to handle sales, marketing, and customer experience all in one.

Retail and boutique shops.
Digital store fronts for products.
Local small businesses.

Our website design and development services

Whether you're just starting out or looking to revamp your existing site, we build fast and reliable websites that are conversion-driven, SEO-optimized, and specifically tailored to your business.

Get a quote

Custom website design

We offer custom designed websites so your business can look and function its best online.

Small business website design, development, and setup.

Content writing and optimizations for blogs, products, and services.

Clean, modern, and responsive across all devices.

Ecommerce website development

List products, track orders, manage inventory, and accept payments seamlessly online.

B2B and B2C ecommerce website development.

Product imagery, description, and checkout optimizations.

Journey mapping and conversion rate optimization.

Website redesign and refresh

Upgrade your website with improved speed, fresh visuals, and a seamless user experience.

Conversion focused design and messaging.

Site structure and SEO improvements.

Core functionality, UI and UX enhancements.

Landing page design

Have a conversion focused landing page for your next campaign, event, or online promotion.

Events and promotion landing page design.

One-page company website design.

Landing page design for campaigns and ads.

Website localization and SEO

Grow your business locally or globally, achieve industry compliance, and fix any errors restricting your website.

Keyword research, content, and on-page SEO written for your location and region.

Technical and legal compliance services for YMYL categories (health, legal, and finance).

Website improvements for speed, penalties, de-indexing, and loss of traffic.

Content management system (CMS) upgrades

Manage content, marketing campaigns, and online appointments for your business all in one place.

CMS selection and dynamic page setup for scalable website content.

Website migrations, hosting, and domain transfers.

Online booking and consultation integrations.

Website maintenance, tracking, and updating

Touch up your existing site, fix broken elements, and get your website back up and running smoothly.

Cross-browser and device testing for user experience.

Analytics and tracking integrations to monitor growth.

Security, speed and performance upgrades for ranking.

Support beyond launch

Done-for-you local seo

Our websites come standard with all the local SEO ready foundations needed for search visibility with room to continue growing your business online.

Optimized page titles, meta descriptions, and schema markup that improve search results.

Monthly performance, security checks, and SEO optimizations as algorithms and competitors change.

Google Business Profile setup & integration for local findability.

Continued support for Search ads, Google Maps ads, and AI overview improvments.

Expansion support as your business grows with new services, locations, and content.

Site indexing, location-based keywords, maps, and local directory setup.

From start to finish

End-to-end website development

Discovery & strategy

We go over your business, audience, goals, and the type of site your business needs.

Market, customer, and competitor research.
Map out website content, needs, features, and functions.
Help find the perfect domain, hosting and CMS for your website.

Website prototyping

We gather all of your brands content and begin crafting the design.

We get your logos, brand colours, images, and service details.
Plan, write, or capture any additional content needed for the website.
We mockup and wireframe a simple layout that make any adjustments and get approval to start.

Development & build

Once the design is approved, we bring it to life.

Lay out, structure, and develop the core pages of your site.
We add all the pieces and fill in any content gaps.
When everything is in its place we setup and pre-test buttons, forms, checkouts, and internal links to ensure functionality.

Continued testing — We try to break it

Before launch, every detail is checked to ensure your site works flawlessly, looks great, and its functionality is bulletproofed.

Dynamically test layouts against different browsers, devices, and conditions.
Speed, security, performance, and accessibility testing.
We get your final approval and ask if you'd like to do the honours (launch it).

"It's Live" — Post launch and site handover

After a brief celebratory dance we check the live site post publish, let you know of its success and begin the next step.

We run your website through an SEO check and setup your analytics and tracking integrations.
We submit your site for crawling and indexing to all the major search engines for you.
Lastly we add your website to your marketing channels and reference directories of value.

Capabilities

Websites we build on

We develop customized-to-you websites on all the major builders, handle the details, and teach you how to use it afterwards.

SMBs/service/retail businesses

WordPress development

WordPress is best for businesses that need a scalable CMS (lots of content), is widely accepted and has tons of support.

Why WordPress?

WordPress is versatile, SEO-friendly, and ideal for SMBs who need advanced functionality and growth potential but can be more complicated to self-manage and update.

SMBs/service businesses

Wix development

Wix is best for small businesses or startups looking for a simple, budget-friendly website that's fast to setup and easy to get the hang of.

Why Wix?

Wix offers easy-to-manage websites with built-in tools, making it a great choice for businesses that need a straightforward online presence without heavy customization.

SMBs/service businesses

Webflow development

Webflow is best for businesses that want modern custom designs with top-tier performance and speed.

Fun fact: We built this site on Webflow.

Why Webflow?

Webflow balances high CMS needs with advanced design options for a premium look and feel but can be more expensive to develop and harder to learn than others.

WooCommerce development

Ecom/ in-store and online products

Woo is best for businesses needing a flexible, fully customizable e-commerce solution built on WordPress.

Why Woo?

WooCommerce is the go-to platform for SMBs who want complete control over their online store, with the ability to scale, integrate, and customize endlessly.

Shopify development

Ecom/ in-store and online products

Shopify is best for E-commerce businesses that want an all-in-one, easy-to-manage online store.

Why Shopify?

While Shopify can be more expensive, sites break less often, it's easy to update, manage, and scale with wide acceptance of all payment processors online.

SMBs/in-person services/retail businesses

Squarespace development

Creative businesses, service providers, and SMBs wanting a polished site with a straightforward layout thats very easy to update.

Why Squarespace?

Squarespace is ideal for brands that want a clean and professional online presence without the upkeep and/or seamlessly integrate with their Square POS and booking systems.

Why choose Minerva for your next website?

Fast turnarounds, local support, and SEO-first builds.

Fully custom website design

We don’t use cookie-cutter templates or ai builders. Every site we develop is tailored to your brand, your customers, and your growth goals.

Focused on conversions

A beautiful site is only half the equation. We combine design and strategy to guide visitors toward what matters most—calls, bookings, and sales.

Control without complexity

We give you a site you can manage with ease. Updating content, adding new pages, or publishing fresh ideas should never feel like rocket science.

Engineered for growth

Every site we build is ready to scale with your business. From SEO foundations to lead-generation tools, we design for today and prepare your business for what’s next.

Fast, secure, reliable

We prioritize speed, performance, and security so your website delivers a smooth experience while protecting your business and customers.

Support that stays with you

We stick around to help with updates, improvements, or new ideas. Meaning you'll always have the tools, guidance, and a team by your side that's dedicated to your success.