Local SEO Services

Search Engine Optimization services that help businesses grow their online visibility and attract new leads locally.

Discover the power of SEO

Local SEO for business growth

What is search engine optimization (SEO)?

SEO, or Search Engine Optimization, is the process of optimizing your website and online content to rank higher on search engines like Google. When your website ranks higher, you get more visibility, more traffic, and ultimately, more customers. Think of it this way: if your website is a storefront, SEO is the signpost that helps people find it. Without SEO, your business might be hidden in the digital equivalent of a back alley.

Why SEO for your business matters

87% use Google to find local businesses

According to Web FX, 87% of customers use Google to find and source local businesses online.

Web FX

88% make a purchase within 24hrs

88% of mobile users who search for a local business visit a store within 24 hours.

Synup

91% have searched online for a local business

91% of people research a local business "always" with 5x more views going to regularly updated Google Business Profiles.

Uberall

Key benefits of local SEO

Whether you’re a local bakery, a tech startup, or a professional services firm, your customers are searching for what you offer online. If your website isn’t optimized, you’re missing out on valuable opportunities to connect with them.

Capture high-intent local leads
Local SEO puts you at the front to get found by ready-to-buy clients who need your service now in your area.

Build immediate trust and credibility
When you maximize your Google Business Profile, collect reviews, and optimize your website you show trustworthiness, experience, and expertise that makes clients choose you before even making a call.

Gain market share and increase leads
By showing up at the top for a searched service or for your business name, you not only beat out other competitors for the sale, you show local service dominance.

Lower your customer acquisition costs
Once you begin ranking that organic high-intent traffic costs $0 a click and on average has higher conversion rates than paid or social channels.

Future-proof your business
SEO is the foundation of your website and by investing in it you grow your businesses findability across AI overviews, voice search, and LLM recommendations.

Our local SEO services

At Minerva Marketing, we specialize in implementing and optimizing your search engine marketing, tailored for growth and exceptional results.

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SEO auditing and benchmarking

We’ll analyze your website and identify opportunities for improvement.

Analyze your website, Google Business Profile, and online presence.

Identify technical errors, broken links, and content gaps.

Benchmark current rankings to measure growth.

Keyword research and strategy

From blog posts to product descriptions, we’ll create content that engages and converts.

Discover high-intent local keywords for your audience.

Identify content opportunities that target buyer intent.

Utilize location based search terms and find new areas of growth for your businesses website.

On-page SEO

We find and fill in any of your websites missing on-page SEO elements critical to your businesses online visibility.

Optimize page titles, meta descriptions, headings, and content with relvant local keywords.

Improve page speed, mobile responsiveness, site structure and navigation.

Implement internal linking, location based content pages, and CTAs to strengthen rankings and conversions.

Strategic blog writing, landing pages, and content writing that get your business on AI Overviews and help convert leads.

Off-page SEO

Build your websites online authority, credibility, and reputation through improved external ranking factors.

Google Business Profile and social media optimizations for greater local visibility.

Local backlink and citation building from reputable directories that improve domain authority.

Establish consistent branding, content, and NAP (Name, Address, Phone) that get your business known by clients and search engines.

Technical SEO

We’ll optimize your site’s performance, security, and user experience to ensure the best possible results for your business.

Ensure mobile-friendliness, speed, and site performance that meet Googles Core Web Vitals standards.

Fix crawl errors and broken links so search engines can index your pages effectively.

Coding in structured data that help search engines understand your website and display snippets on SERPs for your business.

Tracking, reporting and setup

SEO is an ongoing process, and we’ll continuously refine your strategy to ensure long-term success.

Setup of your sites analytics to track vistors, conversions, and search queries related to your business.

Google ad setup and conversion tracking across your site and landing pages.

Monthly reporting on rankings, traffic, and lead generation that enables long-term growth and a competitive advantage.

How local SEO works for your business

From our first conversation to the final handover we make sure optimizing your business for search is clear, aligned with your timeline, and focused on achieving your businesses goals.

Local SEO strategy call

We start by getting to know your business, your goals, and your current SEO challenges. This helps us determine the scope and extensivity of SEO services.

Benchmarking and audit

Our first step is to always run a SEO audit on your site to find the root cause of the issues, look for content gaps, set goals, and prioritize what's needed for your site.

Keyword research for content

We use leading SEO tools to analyze consumer trends, industry keywords, and find key search terms that your clients are truly looking for to write your new content.

Technical and on-page SEO

Next we tackle the critical errors affecting your websites performance, such as page speed, mobile-friendliness, broken links, and viewability.

Off-page SEO

We then analyze and create a unified brand experience through backlinks, social media profiles, and increase the reputation of your website across multiple channels.

Local SEO

We optimize your Google Business Profile with relevant localized information, add your site to search engines and code in special Schema Markups for an improved customer experience on Google.