Digital Marketing Case Studies

Frequently Asked Questions

Working with Minerva

Your focus seems local, does Minerva do work outside of Canada and what businesses do you typically work with?

Yes!

We focus on marketing local small-medium businesses in Calgary and surrounding areas but actively do work Canada-wide and in parts of the United States as well. Our clients range from new startups to 10+ year established companies with multiple employees. This includes service-based businesses, trades and construction companies, ecommerce brands, and in-person retail stores.

How long does it take to get the ball rolling on new projects?

Usually within 1 week.

After we understand your current needs, scope of the project, and your budget we prepare a written Statement of Work agreement that outlines your goals, timelines, and work to be completed. After this document is mutually agreed upon and signed, we begin.

How does Minerva ensure client success?

We prioritize clear communication, comprehensive marketing strategies backed by research that's combined with our signature BMA full-service framework.

1.) We dig deep to find the root cause of any marketing problems then clearly define goals, strategies, and deliverables so we're both on the same page from the beginning.

2.) Our planning and marketing strategy formation always begins with complete site and social audits, customer journey mapping, market reports, with competitor and brand analyses.

3.) Back by systems, processes and procedures we use data-driven research to clearly define what's needed to achieve your marketing goals while clearly reporting on it all along the way.

What do your project and payment structures look like?

We do both long-term retainer based projects and short-term campaign based work.

Depending on the scope of the project and the expected duration, we provide flexible month-by-month marketing services, ongoing retainers for longer term projects (6+ months), or short-term marketing packages customized to your specific needs (3-6 months).

Do you handle all the projects in-house, or do you outsource some of the work to other specialists?

We've always believed in keeping the marketing services we provide in-house.

We run a leaner in-house team which allows us to be personally closer to the work we do and ultimately our clients. We do have a list of trusted local and global specialists if something was out of our wheelhouse (this has yet to be the case and we’re always transparent about it). Although outsourcing sounds great profit wise, we value our clients businesses and their confidential information more so we hire locally when needed.

Case Studies

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CKSoftware

Skin Clinical Calgary

Shajani and Shajani

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Working with Minerva