Case Study

Skin Clinical Calgary

For over 6+ years the owner of Skin Clinical Calgary has been operating her local med spa. Specializing in skin treatments, facials, and powder brows.

Where We Started

After struggling to attract new leads and left with inconsistant branding and a non-functioning website from a previous "marketer" we worked to get all the pieces back together for Kaitlyn.
Picture of Minerva Marketing's digital marketing services for calgary businesses.
Website and marketing automation

Works as good as it looks

We developed a new 7 page dark-themed website with clear navigation, optimized local SEO features, and an integrated booking system for payments and appointments.

Website design and development services by Minerva Marketing in Calgary
minerva marketing brand management services for calgary-based businesses
BRANDING

Consistency is key

After auditing all social channels and online search engine results, we made all branding elements consistent for recognizability and findability of her business online in Calgary.

lead generation

New year. New Ads.

With previous success on Meta Ads, we audited the ads account and executed a new lead generation campaign with fresh static and video ads.

Results for Skin Clinical Calgary

When Skin Clinical Calgary first came to us, the website was outdated and non-functional with several SEO errors effecting site conversions and visibility. This was paired with having multiple booking sites, business names, and inconsistent branding all throughout her business online. We developed a new website that reduced buying friction, streamlined her branding to one, and generated new leads with a revitalized meta ads campaign.

Organic Website Visitors
4.6k+
New Leads Generated
+97
Post Engagements
6,380+