Advertising is a crucial component of any successful small business strategy. It helps create awareness, generate leads, and drive sales. Despite the rise of digital marketing, traditional advertising methods still play a vital role in reaching potential customers.

Digital marketing has become a buzzword in the business world, but many small business owners are still wondering, "Is digital marketing worth it?" To answer that question, let's dive into the origins, applications, and future of digital marketing, including how it can benefit your business.