Digital Marketing Services

Generate new leads, grow relationships, and build an online presence with our digital marketing services.

Discover the power of digital marketing

Digital marketing for business growth

Digital marketing encompasses all online marketing efforts that use the internet or electronic devices, including search engine optimization (SEO), social media marketing, email marketing, content marketing, and more. It’s about connecting with your audience where they spend most of their time.

Why digital marketing matters

Social is the #1 method of discovery for ages 18-44

According to HubSpot’s State of Marketing Report, social media is the top platform for product discovery among consumers aged 18 to 44.

HubSpot

97% research a businesses online presence

97% of consumers research a company’s online presence before deciding to visit in-person.

WebFX

75% take action after seeing an ad

75% of instagram users take action after seeing an ad while the platform overall has 3x more engagement than Facebook.

Twicsy

Digital marketing is how businesses get seen, trusted, and chosen. With 97% of consumers researching online before visiting and social media leading product discovery for ages 18–44, your online presence is your first impression and your best sales tool. Strategic digital marketing doesn’t just reach people; it drives real action and measurable growth.

Key benefits of digital marketing

Attract more clients with targeted marketing
Digital marketing puts your business in front of your ideal audience through precise targeting and curated content on platforms like Google, Facebook, and LinkedIn.

Build trust and brand awareness online
A strong online presence helps establish credibility and keeps your business top of mind with potential customers. Through content marketing, social media engagement, and professional website design, digital marketing positions your business as an authority in your industry.

Maximize your ROI and value
Digital marketing allows for faster iterations of campaigns with real-time analytics for continuous optimizations that reduce costs and boost efforts. Tracking your growth also provides a basis on what truly resonates with your audience to drive value and new build connections.

Discover new ways to grow

Digital marketing for businesses

Word-of-mouth (WOM) Marketing

Essential to building trust, adoption, and long-term growth we focus on building your community relationships and local customer base.

Performance Marketing

Directly tied to revenue growth we use paid initiatives to get your business seen and heard to bring in new sales.

Growth and GTM Marketing

We use data, experimentation, and personalized approaches tailored to your customers buying path to rapidly grow your business.

Account-Based Marketing

Reach specific high-value B2B clients with personalized outreach based on firmographics, technographics, and buyer intent.

Affiliate Marketing

Partner with influencers and collaborate with other brands to grow your audience, sales, awareness, and community engagement.

Loyalty and Rentention Marketing

We focus on retaining your existing high value clients through incentives and rewards for ongoing support while building continued trust.

Digital marketing services

We combine strategy, organic marketing, and paid advertising to grow your business, generate sales, and drive growth.

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Strategic Marketing Planning

We build data-backed marketing strategies that align with your business goals, budget, and audience so you know exactly where to focus and how to scale.

Marketing planning and strategy services:

Market, customer, and competitor analysis specific to your Calgary industry.

Goal-based marketing roadmaps and step-by-step marketing plans for awareness, interest, or sales.

Choosing the best social media and tactics for maximum business growth.

Content and campaign strategy built around your customer journey.

Social Media Marketing

Social media optimization is the process of reviewing current posts, details of your profile, and making enhancements to improve your businesses visibility online.

Social media marketing services:

Social media profile optimizations for Instagram, Facebook, LinkedIn, and TikTok for visibility.

Images, written content, bios, and business detail improvments.

Utilize content timing, hashtag and engagement strategies for best performance of posts.

Thought leadership writing, branded content, and quality of content improvmeents.

Content Creation

Pair an effective content marketing strategy with high-impact visuals, photos, videos, and written content across your website and social media channels.

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Content marketing services:

Social media posts, visual design of graphics, and posting of content.

Blog writing and SEO-driven content marketing.

Professional photography and videography for web and social media.

Brand storytelling and voice development.

Search Engine Optimization

We combine SEO and paid search strategies to help your business rank higher, attract local leads, and stay visible where it matters most.

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SEM and Local SEO services:

Local SEO setup (Google Business Profile, citations, reviews).

On-page optimization (meta data, structure, internal linking, and blog writing).

Technical SEO audits (speed, indexing, UX).

Google Ads campaign setup and management.

Paid Advertising

We tailor your budget, goals, and audience into a strategic advertising plan made to grow your revenue.

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Advertising services:

Social media and PPC campaign strategy and setup.

Audience targeting, segmentation, and remarketing.

A/B testing for ad copy, visuals, CTA's and campaign enhancements for conversion rate optimization.

Reporting, pixel setup, and Google Tag Manager integrations for accurate data.

Marketing Automation

Create multi-channel sale campaigns, speed up tedious marketing processes and integrate customer data at scale.

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Marketing automation services:

CRM setup and integration (HubSpot, ActiveCampaign, GoHighLevel).

Email and SMS automation for lead follow-up.

Multi-channel campaign automation (ads, email, chat) with real-time dashboards and ROI tracking.

Custom AI tools and automations for small businesses

Our proven marketing process

From our first conversation to the final handover we make sure the entire process is clear, aligned with your timeline, and focused on achieving your businesses goals.

1:1 Strategy call

We start by getting to know your business, your goals, and your marketing challenges. This helps us determine the scope of your digital marketing plan.

Marketing research and strategy creation

We dive into your industry, competitors, and target audience to craft a digital marketing strategy that positions you for success.

Branding and channel optimization

From your website to social media and ads, we audit and optimize every digital touchpoint to strengthen visibility and engagement

Campaign creation and launch

Our team develops and launches targeted campaigns using ads, content, email, and more that are designed to attract attention and drive results.

Performance Tracking & Analytics

We track performance in real-time by measuring traffic, leads, conversions, and ROI ensuring we're hitting our goals.

Continuous Improvement

We refine, test, and optimize constantly to keep your campaigns ahead of the curve and your growth on track.

Pricing

Our digital marketing packages

Essential

From

$2,500

Best for startups and small businesses that want a professional brand presence, a conversion-focused website, and the essential marketing tools to confidently kickstart growth without overspending.

Comes with:

Full BMA© marketing audit

Brand discovery and offer creation

Up to 2 channels created or optimized

Flexible month-by-month services

Start Building

Performance

From

$7,500

Best for small to mid-sized businesses that are ready to move beyond the basics and invest in driving measurable growth across multiple channels.

Everything in essential plus:

Up to 5 channels created or optimized

Online + offline full-funnel advertising

360° tracking and reporting

Outbound lead generation

Start Scaling

Branding

$999

/one time

Design and Creative

Develop new logos, print assets, and digital creatives for ads. Complete in all sizes for all uses in the highest quality.

Custom solutions, pricing, and add-ons are available for every package.

Monthly retainers available after initial campaign*

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INCLUDES:

Brand Planning and Visual Identity

Brand Style Guide and Print Mockups

Full Formatting for Print or Digital Uses

Unlimited revisions

Admin tools & Sharing permissions

Marketing

$999

/one time

Research and Strategy

Understand changing trends and navigate new markets with comprehensive research using the latest technology.

Custom solutions, pricing, and add-ons are available for every package.

Monthly retainers available after initial campaign*

Get Started

INCLUDES:

Brand positioning and competition analysis

Social media, website, and SEO audit

Recommendations and growth tactics

Content creation

Social media management

Advertising

$999

/one time

Content Creation

Need only ads or just content? We create high performing ads, or scroll-stopping social media content with your current branding and strategy.

Custom solutions, pricing, and add-ons are available for every package.

Monthly retainers available after initial campaign*

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INCLUDES:

Up to 5 Ad Creatives

Copywriting and CTA's

Social Media or Google PPC

Campaign Setup and Media Buying

Analytics and Management

Testimonials

was the best decision

Working with Kyle from Minerva marketing was the best decision. He went above and beyond. I had an out dated website and was struggling with advertising. Kyle made me the exact website I had in mind. It was so beautifully well done and professional, and he put together an effective marketing strategy for me. He is very time efficient I was very impressed at how fast he got everything done, responsive and meticulous. I also appreciated when he finished the job that he would check in many times to make sure I was seeing results and if I had any questions. Kyle you exceeded my expectations and I appreciate you, you helped me so much. I will recommend you to anyone!! Thanks again 😊

Skin Clinical Calgary

have been amazing to work with

Kyle and the team at Minerva have been amazing to work with. We used them to modernize our website and keep our socials up to date and the quality of work is outstanding. Highly recommend.

CKSoftware

dedicated to delivering exceptional results

Working with Kyle at Minerva Marketing was an absolute pleasure. He was professional, responsive, and truly dedicated to delivering exceptional results. From start to finish, he made the process smooth and stress-free, ensuring every detail was handled with care. I appreciated his clear communication and creative ideas. I highly recommend Kyle and Minerva Marketing to anyone looking for top-notch marketing support!

Shajani and Shajani

very pleased with the final result

We reached out Minerva Marketing to help us with our website development. We are very pleased with the final result. Happy to refer them to others looking for website development.

RealCorp Inc

they brought our vision to life

We're very thankful for all the work the team at Minerva Marketing did for our business and how they brought our vision to life. Within a month they had designed our new logos, initialized our accounts and completed our ecommerce website to start accepting orders. When we first started we had no idea how shipping, pricing and payments or how getting our products online would work but Minerva set up everything perfectly for us. Thank you!

BCS

Why choose Minerva Marketing for your digital marketing?

We combine proven expertise with full transparency and a results-driven approach, ensuring you get clear value and measurable growth without hidden costs.

Local insight

We know Calgary, its industries, its people, and its rhythm. That local insight is woven into every ad, search strategy, and social media post, making your brand feel relevant and real to the people who matter most.

Marketing made for SMBs

We make lean budgets, tight deadlines and big goals work. Our digital marketing gives your business the presence and reach it deserves with B2B/B2C strategies that work.

All-in-one services

We craft and manage your entire digital ecosystem under one roof. This ensures a seamless, unified customer journey and storytelling across all platforms without having to hire anyone else.

Results you see

From higher rankings and more views to stronger leads, our digital marketing isn’t bs— it’s measurable growth based on key performance indicators.

Designed for you

Every campaign, article, ad, post, and video is uniquely curated around your brand, audience, and business goals.

Constant improvements

We constantly test, optimize, and iterate our campaigns, ensuring we're always pushing the boundaries to give your audience the very best from your brand.

Growth starts here

Let's make your digital marketing happen

Take the next step with a discovery call or by requesting a proposal.

Book a discovery call

Request a Proposal

Want to learn more?

Insights

FAQs about digital marketing

Check out our other services

Branding Services

Enhance how your business is seen on and offline.

Learn more

Graphic Design Services

Refresh your business with new and high-quality logos, imagery, and marketing materials.

Learn more

Content Creation Services

Showcase your business in the best light with engaging visual content.

Learn more

Local SEO Services

Get found on Google by your customers and rank higher against competitors.

Learn more

Digital Advertising Services

Boost your ROI and drive amplified brand awareness through advertising.

Learn more

Marketing Automation Services

Work smarter and not harder by streamlining your businesses workflows.

Learn more

Website Design and Development Services

Have a visually stunning website that is intuitive for your customers to use and find out more about your business.

Learn more

Pricing

Compare our plans and find yours

Simple, transparent pricing that grows with you. Try any plan free for 30 days.

Basic plan

$10/month

Basic features for up to 10 users with everything you need.

Get started

Business plan

$20/month

Advanced features and reporting, better workflows and automation.

Get started

Enterprise plan

$40/month

Personalised service and enterprise security for large teams.

Get started

User access

Basic features

Saved reports

Unlimited

Individual data

20GB

40GB

Unlimited

Support

Automated workflows

200+ integrations

Reporting and analytics

Analytics

Basic

Advanced

Export reports

Scheduled reports

API access

Advanced reports

Saved reports

Customer properties

Custom fields

User access

SSO/SAML authentication

Advanced permissions

Audit log

Data history

Basic plan

$96/year

Basic features for up to 10 users with everything you need.

Get started

Business plan

$192/year

Advanced features and reporting, better workflows and automation.

Get started

Enterprise plan

$384/year

Personalised service and enterprise security for large teams.

Get started

User access

Basic features

Saved reports

Unlimited

Individual data

20GB

40GB

Unlimited

Support

Automated workflows

200+ integrations

Reporting and analytics

Analytics

Basic

Advanced

Export reports

Scheduled reports

API access

Advanced reports

Saved reports

Customer properties

Custom fields

User access

SSO/SAML authentication

Advanced permissions

Audit log

Data history