Case Study

Shajani and Shajani

With over 25 years of combined experience and 2 years of operations, Shajani and Shajani offer family-first financial planning and advising through IG Wealth Management.

View live site

Where We Started

Begining with no advisor specific websites, social profiles, or history of advertising we set out with the goal to generate new leads and create a unique business brand identity.

Picture of the scope of a marketing project by Minerva Marketing

Capturing and converting leads

Somewhere to call home

We designed and developed a new on-brand conversion focused landing page to showcase testimonials, services, and booking links.

Following all company brand guidelines we created a personalized landing page, custom domain, and foundational SEO.

Implemented booking link call-to-actions, a form to collect newsletter signups, and post upcoming events.

Regulatory compliant, mobile friendly, easy to read and navigate website for clients.

Picture of a website design and development performed by Minerva Marketing

Minerva Marketing creates websites for businesses

Social media marketing for all social platforms by minerva marketing

BUILDING A BRAND

Social setup

Crafted and implemented a new content strategy across all social channels to drive brand awareness and share valuable content with new prospects.

Created and established 5 new marketing channels and optimized profiles for local search.

Crafted and implemented a full 15 page social media strategy with integrated post scheduling and modernized growth tactics.

Balanced company content with educational, informational, promotional and relatable real-world content for continued social media growth.

Educational lead generation

Bringing back in-person events

Driving awareness through paid advertising campaigns we hosted 4+ events that built trust, credibility, and current-client loyalty.

Planned, managed, and published all marketing and advertising of 4+ in-person events to maximize attendance.

Covered and published event footage to increase online trust and credibility across social channels.

Maintained ad spend budgets and increased conversions to 5% through manual bidding and A/B split testing with 25+ variations.

event marketing services in Calgary by Minerva Marketing

informational content production

Telling a story

Crafted and implemented a new content strategy across all social channels to drive brand awareness, grow credibility and share valuable content with new prospects.

Conceptualized two new videos complete with scripting to enhance new client communication and trust in the brand.

Prepared and executed the in-person video shoots and completed all video editing for online use.

Results

Average Engagement Rate

58%

Combined Event Signups

78+

Social Reach

+177,099

Back to all Case Studies