Case Study

Shajani and Shajani

With over 25 years of combined experience and 2 years of operations, Shajani and Shajani offer family-first financial planning and advising through IG Wealth Management.

Where We Started

Begining with no advisor specific websites, social profiles, or history of advertising we set out with the goal to generate new leads and create a unique business brand identity.

Picture of the scope of a marketing project by Minerva Marketing

Capturing and converting leads

Somewhere to call home

We designed and developed a new on-brand conversion focused landing page to showcase testimonials, services, and booking links.

Picture of a website design and development performed by Minerva Marketing

Social media marketing for all social platforms by minerva marketing

BUILDING A BRAND

Social setup

Crafted and implemented a new content strategy across all social channels to drive brand awareness and share valuble content with new prospects.

Educational lead generation

Bringing back in-person events

Driving awareness through paid advertising campaigns we hosted 4+ events that built trust, credibility, and current-client loyalty.

event marketing services in Calgary by Minerva Marketing

informational content production

Telling a story

Crafted and implemented a new content strategy across all social channels to drive brand awareness and share valuble content with new prospects.

Results

Average Engagement Rate

57.97%

Combined Event Signups

78+

New Brand Assets

+89

Back to all Case Studies